SID has a flagship program called ‘Awareness Development Initiative (ADI)’ and it mainly focuses on multidimensional approaches to influence the thinking process of target groups. Under this program, we will publish newspaper articles, telecast documentaries on TV, develop social media content, organize roundtables, and release publications that will highlight sector-specific (agriculture, environment, health, education, and SME) success stories. 

ADI does not promote activities of SID but it independently focuses on issues closely related to agriculture, health, education, environment, and SMEs. The prime goal of ADI is to ensure the widespread impact of different initiatives that eventually pave the way for social transformation.